Optika Prime

The Brief

Optika Prime is one of Kosovo’s most trusted opticians, with a flagship store in Prishtina and a catalogue spanning the world’s leading eyewear brands. They needed a website that felt as premium as the frames on their shelves — and that could actually sell them online.

What We Built

We designed and developed the entire website, from art direction and UX to a fully custom Shopify storefront. The result is a fast, multilingual shop in Albanian, German and English, with over 1,400 products organised across eyeglasses, sunglasses, sports frames and contact lenses.

Shopping Made Clear

Customers can filter by brand, face shape and price, and shop curated paths like New Arrivals, Seasonal Sale and Find Your Shape. Product pages show frame measurements at a glance, live stock levels and a clean path from basket to checkout.

Brands & Trust

A dedicated brand directory brings 30+ authorised brands — from Ray-Ban, Gucci and Prada to Saint Laurent and Tiffany & Co. — together in one place, with guarantees of 100% original products and professional advice built into every page.

Online Meets In-store

The site never forgets the physical store. A free in-store eye test is promoted across the site, appointments are one tap away, and the About page brings the Prishtina shop and its team online.

Outcome

A complete e-commerce experience that turns Optika Prime’s in-store reputation into a digital storefront — premium in look, simple to shop, and built to grow with their catalogue.