Identity
2025
HR Station
V
Vonhalf
for HR Station
Overview
Brand identity and social campaign for a Prishtina recruitment company, built around a linked-loop mark and bold red-orange visuals.
The Brief
HR Station is a Prishtina-based business process outsourcing company focused on recruitment and team training. They needed a brand that felt energetic and human — far from the grey corporate look the HR sector is known for.
The Mark
The logo joins “HR” and “Station” with an interlocking loop — two chain links that stand for the connection between companies and the right people. A small upward arrow closes the wordmark, pointing to growth for candidates and clients alike.
Colour & Visual Language
We built the palette around a vivid red-orange on deep black, with glossy 3D renders — chain links, puzzle pieces and folders — that turn abstract HR ideas into tangible objects. A clean grotesk typeface keeps every message direct and easy to read.
Social Media Posters
The system extends into a series of social media posters with bold, plain-spoken headlines like “Need top talent? HR Station is here to help!”, giving the team a consistent, recognisable presence across their channels.
Outcome
A confident identity — logo, colour system, 3D art direction and a ready-to-use poster toolkit — that positions HR Station as the modern choice for recruitment in Kosovo.
Project type
Identity
Company name
HR Station
Industry
Recruitment & HR
